Lolli-Pop, through a decentralized system, which is the biggest strength of blockchain technology, supports the audition platform free from chronological and geographical restrictions. By providing advertisers (online shopping malls) with opportunities to promote products and generate revenue, the platform aims to lead the K-POP stars cultivation and online shopping market, and build a global ecosystem where stars, fans and interested parties all can be beneficial.
For fans, by spending every ups and downs of aspirants I support as they grown into stars, not by providing final contents sponsored by already successful stars, the platform provides rewards and joy of cultivating K-POP stars as values
In addition, advertisers (online shopping malls) can support aspiring K-Pop stars through apparel sponsorship, generate revenue through product promotion, and provide an opportunity to relieve the burden of attracting
celebrities for product promotion.
Moreover, through various experiences and training through K-Pop academies, the platform changes the indirect experience of Hanryu contents into direct experience. As a result, the platform can maintain positive feedback on Hanryu.
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